The Little Dreams founders

After having two children, Jenna realised she wasn’t in love with being a solicitor anymore. For 12 years she had been qualified, specialising in childcare law, and a member of the children panel. To change track, she trained as a sleep consultant while pregnant with her third child and founded, and launched Little Dreams soon after. Jenna and Fay made the decision to franchise and launched Little Dreams Franchise in December 2021.

Both Jenna and Fay are members of the British Sleep Society and the Association of Professional Sleep Consultants (APSC).On top of this, she is also the Marketing Director for the APSC.

Jenna has undertaken training with The Sleep Charity (UK), The Lullaby Trust, The NSPCC and Sleep Sense, together with the BSS webinar on dental sleep medicine. She co-created the Little Dreams sleep training course, together with her business partner, Fay. Their course is one of the most intensive, thorough and bespoke courses available to sleep consultants, and the only one endorsed by the Association of Professional Sleep Consultants (APSC) in the UK. It covers all the areas of sleep that are needed to ensure families are well supported and have an expert led approach.

Jenna’s role within the franchise has evolved and she now concentrates on driving the brand, collaborations and supporting and mentoring franchisees with their business growth and goal setting. As the marketing director of the APSC too, she is at the forefront of marketing ideas and loves thinking creatively to ensure franchisees are able to reach, and exceed, their goals. 

She is known for her depth of evidence based knowledge and constantly coming up with ideas!