Build a rewarding and profitable business with the tools, support, and confidence to succeed.
If you’re here then you’re already thinking about being your own boss and doing something truly rewarding that won’t just change your life, but lives of all your customers too. We think that’s pretty special.
The Little Dreams Consulting franchise model gives you all the tools, knowledge and confidence to run a professional, ethical business – where you get all the benefits of being your own boss, without the risks associated with going it alone.
The benefits of choosing Little Dreams Consulting
Download our Little Dreams Consulting Franchise Prospectus here to find out more information.
One of the main benefits of owning a Little Dreams Franchise is the true flexibility it offers. There are no timetables or core hours – franchisees can manage their own diaries in and around the needs of their own family, working from literally anywhere!
As part of an established franchise, franchisees benefit from the reputation and brand recognition of Little Dreams Consulting, making it easier to attract clients and build trust in their communities.
Starting a business as part of a franchise carries less risk compared to independent businesses. Little Dreams franchisees gain access to a tested and successful business model, which has gained the status of ‘Expanding’ membership from the British Franchise Association. (This means that not only has the pilot franchise proven the model, but our franchisees have also proved it as well!) This, together with an established brand, means that franchisees have the potential to earn a sustainable income and grow their business over time. According to the most recent survey by the BFA, up to 60% of startups fail in first 3 years compared to less than 1% of franchises.
Little Dreams Consulting is the ONLY sleep consulting course in the UK to be approved by the Association of Professional Sleep Consultants. Franchisees receive comprehensive training, not only covering all things sleep related, but also how to run a business, including guidance on operations, marketing, and sales. Along with access to our bespoke CRM system and all our intellectual property; ongoing intensive support ensures that franchisees have all the tools they need to build, and grow, a successful business, providing high quality services to clients.
Little Dreams Consulting is multi-award winning, having been named the Wellbeing Brand of the year by Corporate Livewire for 5 years running. The Franchise won The Disruptive Franchise Awards in 2023 in the Pioneering Franchise category plus Jenna and Fay won the Natwest sponsored EWIF New Women Franchisors of the year!
We are incredibly evidence based in everything we do. We follow the science and the research – not the noise on social media!
Both Jenna and Fay are qualified Sleep Practitioners, having completed, amongst other things, the British Sleep Society-endorsed Sleep Practitioner Course through The Sleep Charity and the Sleep Sense Training Programme. They are both members of the British Sleep Society and British Paediatric Sleep Society
Between them they have undertaken a range of additional training including Brief Behavioural Therapy for Insomnia (BBT-i) and Circadian Rhythm Disorders, Cognitive Behavioural Therapy for Insomnia (CBT-i) for School Aged Children, BASIS: Sleep, Baby and You, and multiple trainings by the Lullaby Trust.
Not only do franchisees have the intensive support of the founders of Little Dreams, they are also part of an incredible network of other franchisees, which fosters collaboration, knowledge-sharing, and a sense of community, giving them the best of both worlds – their own business as well as the feeling of being part of a team!
Start your journey with us by downloading our prospectus. Once you’ve had a read, we’d love to invite you to our next online discovery event, where our founders will share more about the franchise and answer your questions – no obligation, just insight.
“The training we received was top end. Jenna and Fay are so supportive, patient and eager for me to learn. I’ve felt championed throughout and, although I am running my own business, I feel I’m part of a team that cares.”
“The training was brilliant. It set me up in terms of all the theory behind sleep and gave me the opportunity to look at real life sleep issues and how I would deal with them. However, once you start working with families, you realise there isn’t a one size fits all and I think if I hadn’t had Jenna and Fay to go back to, I would have found it a lot harder. The continued support was a big part of my decision to join Little Dreams Consulting as opposed to completing a one off course.”
“Within the Little Dreams network, there is a real sense of teamwork and genuinely wanting to support each other to succeed. The franchisees foster a welcoming atmosphere and an invitation to be part of something fulfilling and meaningful.”
The shared knowledge and mutual support among franchisees creates a supportive and uplifting environment, making it truly rewarding opportunity to be part of.
“The franchise training provided invaluable insights into the science of children’s sleep, equipping me with the knowledge and practical tools needed to support families in fostering healthier sleep habits. The in-depth approach has empowered me to confidently guide parents and caregivers, aligning with the core values of the brand.”
“The culture at Little Dreams is all about empowerment and shared success. The franchisees are incredibly welcoming, and the sense of community makes it so much more than just a business opportunity—it’s a chance to be part of something meaningful and truly rewarding.
Joining Little Dreams has connected me with an inspiring group of like-minded professionals who are passionate about making a difference. The shared expertise and support among franchisees create a positive and encouraging environment that makes being part of this team so fulfilling.”
‘One of our franchisees billed nearly £5k this month.’
‘One of our part-time franchisees billed over £2k this month and it is only 6 months since her training.’
‘A social media post created with our support went viral – 5 million views on Instagram and 4 million on Facebook, bringing in over 1,600 new followers.’
Inspiring journeys with Little Dreams
From criminal psychology to investment banking, Gemma Farrar’s career can be succinctly described as high-stakes and high pressure. When plunged into the depths of sleep deprivation with their own son, the family’s world was turned upside-down. The solution, in the form of Little Dreams Consulting, not only changed their personal lives, it redefined Gemma’s professional one too.
Lucy Murray joined Little Dreams Consulting as Chelmsford and Colchester franchisee in December 2022. It all started when she saw a reel on Instagram about having a more flexible job with great work life balance, something about it made her say yes to attending an online discovery session, so she could find out more.
Vicky Taramasco joined Little Dreams Consulting as the business’ first part-time franchisee, she was also our first franchisee to expand into another territory. Initially a paediatric NHS nurse then, with experience in the franchising world, Vicky was keen to stay working in her passion – children’s development – and has found her new career in sleep consulting, and an exciting outlook for the future.
The beauty of a Little Dreams Franchise is just how amazingly flexible it is, meaning that every day is different.
Franchisees spend time seeing and supporting clients, whether that’s remotely or in person, attending local events to market their business and keeping up to date with their admin. However, HOW their time is structured is completely up to them – franchisees manage their own time, in a way that works for them.
Here’s Gemma, owner of Little Dreams Bath and Swindon, with a glimpse of a day in her life!
Download our Little Dreams Consulting Franchise Prospectus here to find out more information.
Former solicitor, Jenna Wilson, founded Little Dreams Consulting in 2016 whilst pregnant with her third child. Her vision was to create a credible, standards-led support service that could be a lifeline to other busy, professional families. Business partner and Mental Health Social Worker, Fay Smith, joined the team in 2019. With pleas for help continuing to flood in, the Little Dreams Consulting franchise was born.
Together with our franchisees, we now provide our award-winning solutions to families in Bristol, Bath, Swindon, Chelmsford, Colchester, Solihull, South Warwickshire, St Albans, London, Winchester and Birmingham. We are a multi-award-winning family and wellness consultancy franchise. Proudly accredited by the British Franchise Association, and the ONLY UK sleep course to be approved by the Association of Professional Sleep Consultants, we have helped over 2000 families regain their sleep, all over the world!
“I started Little Dreams because I felt so passionate about sleep and no longer felt that my professional career as a solicitor was the right fit for me, or my young family. I needed a career I could be proud of but one that meant I could live life on my terms without loosing the professional businesswoman I was.
When I founded Little Dreams, I realised, not only what a life changing career it was, I also ignited a passion for supporting other women in business. I absolutely thrive on helping the franchisees to grow their own companies as franchisees, whilst working flexibly and changing lives on a daily basis”
“I always thought I would be a social worker for my whole professional life. However, I fell out of love with it after having my second child, mainly because it didn’t give the flexibility I needed with a young family.
When I joined Jenna and Little Dreams, I instantly felt that love of helping families reignite – but also had the flexibility I craved, and I’ve never looked back! I love supporting franchisees to help families with their little one’s sleep – reading all their wonderful testimonials really does provide the best job satisfaction!”
Choosing a training course to become a sleep consultant may seem a little overwhelming, however rest assured that everything you could possibly need to know about sleep and running a successful business, is included in the Little Dreams Franchise training. How do we know this? Well, we are the only sleep consultancy training course in the UK to be approved by the Association of Professional Sleep Consultants. This ensures we cover everything that quality sleep consultants should know, with exclusive training from industry leading experts including safer sleep from the Lullaby Trust and world renowned sleep expert – Professor Michael Gradisar.
Our franchisees love the in-depth, expert-led training that gives them everything they need to succeed. From sleep science to business growth, our comprehensive program is the only UK sleep consultancy training approved by the Association of Professional Sleep Consultants. With ongoing support, you’ll feel confident, prepared, and ready to change lives from day one!
Here’s Lucy from Chelmsford and Colchester sharing her experience of our training programme.
The science of sleep.
Bedtime technique.
Working with older children.
Everything you need to know about naps.
Crying and attachment.
How to get the best from a sales call.
Analysing a client’s questionnaire.
Email and telephone support.
Analysing a child’s sleep.
Closing clients.
Marketing and social media.
Sales and business development.
Client relationship management.
Confidentiality, GDPR and DBS.
Finance and operations.
Business owner wellbeing.
Professor Gradisar is a Clinical Psychologist, Research Scientist, and internationally recognised sleep expert, with extensive expertise in sleep science, attachment theory, and child development. Professor Gradisar contributes to our training programme, sharing his specialist knowledge on infant sleep, crying, and the research underpinning sleep practices. His teaching helps ensure our training remains grounded in the latest evidence, providing franchisees with a strong understanding of the science behind supporting children’s sleep.
Rowan works as an NHS GP, is tutor at Bristol University, and is a mum of three children. As part of our team, Rowan draws on 20 years of clinical expertise alongside her own lived experience as a parent to provide specialist training to our franchisees. Her training focuses on common childhood illnesses and concerns that sleep consultants may encounter when working with families, offering insight into how these issues are typically assessed and managed within primary care. Rowan also helps our consultants recognise potential red flags, understand when medical input may be needed, and identify when it is appropriate to signpost or refer families to healthcare professionals for further assessment and support.
Dr Krishnan is a dentist with over 30 years of clinical experience and a leading advocate for early-stage orthodontics, functional orthopaedics, and airway-focussed care. He is an extensively published author and co-founder of the Society for Dentofacial Growth and Function (SDGF) where he leads a group of over 400 multi-disciplinary professionals who have an interest in childhood dentofacial and airway development, working to advance interdisciplinary collaboration in paediatric growth and function. As part of our course, Dr Krishnan provides specialist training on the links between craniofacial development, airway health, and sleep. He helps our consultants recognise potential concerns that may require further assessment and when it is appropriate to signpost families to specialist healthcare professionals.
Liz is an NHS Paediatric nurse, IBCLC lactation consultant and mum of two children. Drawing on her extensive clinical experience, she specialises in infant care and feeding, supporting families with breast and bottle feeding. As part of our training team, Liz shares evidence-based knowledge on infant feeding and its relationship to sleep and wellbeing. Her expertise helps our consultants develop a holistic understanding of the challenges families may face, enabling them to provide informed and compassionate support.
Michelle works as a specialist sleep consultant within an NHS‑commissioned service, is a paediatric nurse, has a private practice and a mum of two neurodivergent children. Drawing on nearly 30 years of clinical expertise and her own lived experience, she specialises in supporting neurodivergent children and young people. Her approach is rooted in evidence‑based practice and guided by neuro-affirming principles. As part of our course, Michelle provides specialist training to our sleep consultants on sleep in neurodivergent children and young people, including common sleep challenges, the use of melatonin, and the complexities involved in supporting neurodivergent families. She also helps consultants recognise when specialist input may be needed and when to signpost or refer families for additional support
Hannah is a level 5 BACP registered integrative psychotherapist and mum of two. She is the Clinical Lead at Mothering Minds and specialises in perinatal and maternal mental health. She draws on evidence-based person-centred, somatic and trauma-informed approaches to support her clients around the emotional and mental health challenges of the postnatal period. As part of our training, Hannah provides training on maternal mental health, helping hem to recognise common emotional and psychological challenges that parents may experience during the postnatal period. She also supports our consultants in understanding when concerns may require additional specialist support and when it is appropriate to signpost or refer families for further help.
Alicia, also known as The Client Hunter, is a successful business owner and a busy mother of four. A specialist in social media strategy, Alicia is an expert in growing audiences and building brand presence, especially for small businesses on Instagram. All franchisees receive access to Alicia’s comprehensive course, ‘Grow-Connect-Convert’, a resource valued at over £2,000, covering everything from creating engaging carousels to mastering Instagram Reels. Whether you’re new to social media or looking to refine your strategy, Alicia’s expert guidance will help you every step of the way.
Chris is an SEO specialist and founder of BrisTechTonic. He supports our franchisees in understanding and applying search engine optimisation to improve their online visibility across traditional SEO and getting found in AI results. Chris provides guidance on optimising websites, managing Google Business Profiles, and creating search‑friendly content. Through both group and one-to-one training, he ensures that SEO is accessible and actionable, helping franchisees attract clients effectively. His expertise is an integral part of our ongoing support and digital strategy training.
Jasmine is our mindset coach, specialising in productivity coaching and leadership potential for busy professionals with Zest Productivity. As a business owner and mother herself, she understands the challenges of balancing family life and entrepreneurship. Jasmine’s training is delivered in bite-sized, actionable chunks, with practical tips designed to help our franchisees increase their productivity and thrive as business owners. Her support is a key component in helping our franchisees maintain a positive, growth-focused mindset while managing their workload.
Amy and Rich, founders of Anorak Cat Websites, are the brilliant minds behind the design, development, and ongoing support of our franchisees’ websites. They understand the Little Dreams brand inside and out, which makes the website creation process seamless and efficient. Amy and Rich provide ongoing training, support, and protection for all our franchise websites, ensuring that each one is secure, user-friendly, and aligned with our branding. No question is ever too small for Amy and Rich – they are an essential part of our team and we are thrilled to have them supporting our franchisees.
Join our proven franchise that will empower you to build a flexible, rewarding business while making a real difference in families’ lives. With expert training, ongoing support, and the backing of an award-winning, evidence-based brand, you’ll have everything you need to succeed.
Let’s talk about how we can help you create your future. Get in touch today – we can’t wait to hear from you.
Get in touch
A sleep consulting franchise in the UK is a way to run your own business while using proven methods and the support of an established brand. With a Little Dreams Consulting franchise, you gain expert, accredited, training, tools, and ongoing support, so you can help families improve their children’s sleep while building a rewarding business in your local area.
The benefits of joining a sleep consulting franchise include expert training, a proven business model, and the ongoing support of an established brand. With a Little Dreams Consulting franchise, you’ll enjoy a truly flexible career, the credibility of a trusted name, and the confidence of a protected territory with no competition from within the network. You’ll also be part of an incredibly supportive network of sleep consultants and have the chance to make a real difference to families’ lives.
Our training, mentoring and support is so thorough and comprehensive that you don’t need to have any sleep, or business, qualifications to be successful! What you will need is empathy, a passion for sleep and learning plus the passion to start and grow your own business with all the support you would possible need. Once you have completed your certification with us, however, we will support and encourage you to become a member of the Association of Professional Sleep Consultants – setting the gold standard for he sleep consulting industry.
The initial investment covers everything required to launch your business, including training, website, our bespoke CRM system - even down to your initial marketing materials. We are dedicated to ensuring you achieve a solid return on your investment, which you can expect to earn back within the first 18 months. Our full and part-time fees are detailed in our brochure which you can download here.
Flexibility, Credibility and Exclusivity! The Little Dreams Franchise is led by the science, research, data and evidence. We don’t listen to noise, instead we focus exclusively on studies, rather than the multitude of often conflicting advice available on social media. As the only providers in the UK accredited by the Association of Professional Sleep Consultants, we are deeply passionate about the effectiveness of our methods. We also work with experts such as Professor Michael Gradisar, who teaches exclusively on our training. We are committed to supporting our franchisees to balance a career they can be proud of with a healthy family life whilst building the business within their exclusive territory (meaning no one else can operate a Little Dreams Franchise in your area)! Collaboration at the top, competition at the bottom!
Right from the beginning, we’re dedicated to supporting you to make your business a success. You’ll receive ongoing, 1:1 support from the Little Dreams Founders both in terms of any sleep related issues as well as marketing and business growth. You also have access to a supportive network of fellow franchisees. After the initial, comprehensive, sleep consultant training, our wraparound structure kicks in!
As a new franchisee you will be supported by both founders for the first 12 months (yes, BOTH founders). In fact, we believe we offer one of the best sleep consultant training courses, and follow up support, in the UK! During this time, you will follow our highly effective First Year Support Plan (FYSP) which includes:
Absolutely! Parents, and the general public, are becoming much more aware of the benefits of sleep and it is no longer the taboo it once was. Families are feeling empowered to reach out for help and it is an incredible feeling to know you can help! The Sleep Charity (UK) estimate that 40% of children will have a sleep problem at some point in their childhood so, with our bespoke territory mapping software, we can show you where your target clients are.
As a new franchisee, you will undertake our 3 day, in-depth, initial training programme with a further year of ongoing training, support and mentoring - a mix of online and in-person learning. There are some courses which claim you can be fully qualified in just a few weeks with very little support, once you start working with families you will realise this is not the case at all! Our course, the only one in the UK to be approved by the Association of Professional Sleep Consultants, covers every aspect of running your franchise
You can definitely work from home as a sleep consultant and franchisee! This is an incredibly flexible career which allows you to choose your hours, clients, and, to some extent, workload. All our franchisees offer consults virtually, which enables them to support families while maintaining a ‘work-life balance’. Our role is to support and empower you to reach your goals and make the business what you want it to be!
If you’re exploring a career in sleep consulting, you may be wondering what training involves, who it’s suitable for, and what support looks like once
In our last blog, we introduced you to the incredible sleep and parenting experts who train our franchisees to become confident, evidence-based sleep practitioners. But
We have reached a huge milestone! Ten years ago, Jenna was pregnant with her third child and had just completed her 3 month training with
